Litehouse Create Analytics
Whether you are a seasoned marketer or this is your first time building a story, we have some best practices that will set you on the right path.
The following events are tracked out of the box on an Account/Story Level:
- Total page views
- Unique Visitors
- Bounce Rate
- Reading Time
- Traffic Sources (Direct, Organic, etc.)
- Visits by Location & Language
- Statistics about Devices
- Data Transfer
The statistics for all of the Content items is tracked on a Story Level:
- Videos (Total shares/Visitors from Shares; Play; Pause; Fullscreen; % of played)
- Audio (Total shares/Visitors from Shares; Play; Pause; Stop; % of played)
- Buttons (Clicks; Hovers)
- Text (Total shares/Visitors from Shares; Clicks; Hovers)
- Quotes (Total shares/Visitors from Shares; Clicks; Hovers)
- Images (Total shares/Visitors from Shares; Clicks; Hovers)
Additional statistics tracked on account level:
- Top performing Stories
- Most Active day
Below you can find more details about the structure of Litehouse Create Analytics.
1. Overview Tab
The following statistics for All Stories/Single Story can be found under Overview tab:
- Total Page Views
- Unique Visitors
- Bounce Rate
- Total Reading Time
- Top Performing Stories
- Most active day
2. Visitors tab
Next to the Overview tab you can find the following statistics for All Stories/Single Story:
- Visitors
- New Visitors
- % Change of Visitors VS 7 days prior
- Traffic Source (Direct, Organic, Social, etc.)
- Top Performing Stories
- Most active day
3. Content tab
Under this tab you can find a list of custom metrics (Hovers, Clicks, Start/Pause, etc) tracking the activity on each individual piece of content in your story. The number of content items in the selected Story is indicated in brackets in front of each Content item, for example ‘Text (6)’ means that there are 6 Text items in the given Story.
4. Geo tab
Statistics under Geo tab will allow you to discover where your users are reading your stories and which languages are most common.
5. Devices tab
Information under this tab allows you to compare device usage overtime, whether phones, computers, and tablets, to best cater to your audience.
6. Data transfer tab
This tab was tailored to evaluate the amount of data being served to your viewers per month for all stories and check Stories with most data pulled.
